Marri Adithya Reddy | Helping farmers and the agriculture community


Agriculture is woven into the fabric of the Indian heritage and has long been an important part of our culture; which is why, of all the initiatives taken up by Adithya, the ‘Farmers Connect’ is one of utmost importance. 

When farm families suffer, our rural communities also suffer — whether it’s the alarmingly high rate of farmer suicides, debt burden, financial distress or poor wage growth among the many other issues that our farmers face. Under the TRS party’s four years in office, prospects for rural Telangana have gone down by every measure. As of today, Telangana is one of the five states that account for 90% of all farmer suicides. The All India Financial Inclusion Survey 2016-2017 shows Telangana stands highest in indebtedness of farmers with over 40% of them from non-institutional resources. Adithya has seen first-hand the impacts of failure to invest in the farmers and rural communities and he knows how important it is to restore healthy, vibrant rural communities, not just in our cities but in every part of Telangana. 

Adithya’s goals for the ‘Farmers Connect’ program include:
  • Protecting farmers’ jobs and securing their incomes while seeking ways to increase their livelihood.
  • Helping the farmers of Telangana grow, prosper, remind them of their importance and help them be proud of their contribution.
  • Planning out a new supply chain model that will be between the farmer and the consumer.
  • Adopting eco-friendly farming practices with scientific methods that will make room for getting better prices on products that are locally grown.
  • Increasing job creation by value addition via selling processed produce.
  • Creating a ‘fair-trade system’ and a shared ‘food quality promise model’ that will allow the customer to buy produced food hereby directly affecting the livelihood of the farmer without any middle-men.
  • Starting data resource centres on a rural level as these will give useful insights to farmers.
  • Educating farmers on and offering them environmentally-safe (green) methods of farming that would lead to improvement of crop, plantation and livestock. 

Adithya is currently executing these goals by:
  • Teaming up with the MCRF to open up a conversation between the industry and the farmer where farmers speak about the issues that require to be addressed like crop types, source of seeds, cultivation plans, post-harvest technology and networks.
  • Creating easy, cost-effective solutions that are designed to fit the needs of every farmer with different solutions and are customised by regional requirements.
  • Helping improve agricultural output by providing farmers with complete solutions to all issues. For e.g., improved seed varieties, better manure, cost-effective farm management tools, training, information, etc.
  • Pushing and growing skills in newer agricultural methods like using cheaper, more mechanised methods that will help the farmer produce more crop for less land, water and fertiliser.
  • Educating farmers through the promotion of adopting the use of new farming technologies to help find alternative jobs for small scale farmers.
  • Linking thousands of farmers, farmer groups with the customer and the market, as these market links promote growth and the use of eco-friendly options with customers. 
  • Understanding the connection of farming to climate change and developing viable farming methods that will help reduce the effects of climate change.Pushing for watershed-based farming systems — these ensure that the small scale farmer is making more money and ensures crop safety.
  • Making farmers aware of govt. schemes and aids and link them with other funding agencies.
  • Arranging alternative job options for farmers in off-seasons. For e.g., horticulture and gardening jobs are arranged by the MCRF for farmers whilst ensuring that the jobs are close to their homes.
  • Educating the farmer on post-harvest technology and offering them with green, energy based solutions. For e.g., greenhouse solar dryers or solar-bubble dryers.
  • Making farmer friendly mobile apps that provide information on new farming trends, tools, methods, etc. Also, provide farmers with mobile growers and farming retailers. 

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